Following a preliminary launch of the Barstool Sportsbook betting app in Pennsylvania last month, the app will be available in all legal states next year. This announcement came in mid-October via an interview with Jay Snowden, the CEO of Penn National Gaming, with acquired a significant stake in Barstool Sports in late January, 2020. Since the test launch of the Barstool Sportsbook, said Snowden, the companies are scaling accordingly.

On Thursday, June 25th 2020, Barstool Sports CEO Erika Nardini announced that the Barstool Sportsbook sports betting app will launch in September. While on a segment on Fox Business, Nardini says: “Everyone at Barstool will be using the Barstool Sportsbook. ‎Bet on sports with the Barstool Sportsbook from Penn National Gaming (NASDAQ: PENN) and Barstool Sports while enjoying the same online sports betting experience used by Dave “El Presidente” Portnoy and Dan “Big Cat” Katz. This app is packed with exclusive daily odds boosts, custom offers and promot. The Barstool sports betting app is slated to launch in Q3 (July 1 – September 30), so it appears to be on schedule. Developed for Penn National-Barstool in conjunction with Kambi, the app is still unseen, but Kambi has a proven track record of success in the US, where it powers several high-profile sports betting apps. Later today, Penn National will also open its Barstool Sportsbook at Greektown Casino Hotel in Michigan. Unlike Pennsylvania, the company expects to be among the first group of sports betting mobile operators to launch in early to mid-January. Penn National intends to officially launch its Barstool Sportsbook mobile app on iOS and android, as well as desktop at 12:00pm EST on Friday, January 22, 2021 and its iCasino products will follow.

According to Penn National Gaming CEO Jay Snowden, sports betting fans in legal states can expect access to the Barstool Sportsbook app by the end of next year. ©skeeze/Pixabay

Barstool Sportsbook: The Alliance of Two Power Players

Barstool Sportsbook is the culmination of a significant deal brokered between Penn National Gaming and modern sports media giant Barstool Sports at the end of January of this year, when global gaming industry titan Penn National acquired 36% of the media company in a deal totaling around $136 million.

At the time, a central stipulation of the deal was that Penn National Gaming would be titled the sole betting partner of Barstool Sports, and would remain so for a total of forty years following. Barstool Sports enthusiastically agreed to the arrangement, with founder Dave Portnoy stating that the move into sports betting was long desired by the company.

When Penn National Gaming formally staked its claim on buying a significant portion of Barstool Sports, Dave Portnoy later revealed that a number of other well-known American betting companies were also competing to become Barstool Sports’ betting buddy, including Rush Street, MGM, FanDuel and William Hill.

In September, App Soft Launches To Success

In early September of this year, Penn National and Barstool Sports soft launched the Barstool Sportsbook for the first time. In a special promotion for selected beta testers over the weekend of September 18, 2020, a controlled group of players in Pennsylvania were allowed to give the app its first paying clients.

Representatives from both companies stated that, should the test run prove successful, the app would be launched statewide for all customers immediately thereafter. Apparently, the results proved so successful the companies are doing that and then some: just over a month later, Penn National CEO has announced the app will launch nationwide next year.

According to Jay Snowden, The Details

In a televised interview with FOX Business, Penn National Gaming CEO Jay Snowden revealed that the soft launch of the app, paired with COVID-related exponential growth of the American legal sports betting industry, has meant that the companies plan to launch Barstool Sportsbook in all states where sports betting is legal by the end of 2021.

According to Snowden, the Barstool Sportsbook app was downloaded 21,000 times during its first month in Pennsylvania. A particularly impressive element of the Barstool Sportsbook success in Pennsylvania last month was that the companies reportedly did not advertise the app for its first two weeks on the market.

Today, the implication is that the app is being advertised in Pennsylvania, and Snowden has not yet updated the statistics to let analysts know the numbers of registrations and downloads in the weeks following the Barstool Sportsbook’s initial launch. Still, the app will launch in Michigan in November, and will likely find success there, too.

Snowden Stays Cagey On Whether iGaming Will Beat Out IRL

In the interview, Snowden was asked by Liz Claman if he believed that the land-based gambling options offered by Penn National Gaming are likely to be overshadowed by the growth of online gambling. As casinos around the world suffered devastating revenue losses due to enforced lockdowns, this question has proven of vital international importance.

Snowden, whose company runs 41 land-based casinos in 20 states, did not comment as to whether he believes that this is an eventuality. Rather, he refocused on the promise of the growing online gambling — and particularly, legal sports betting — landscape, which has been demonstrably, and significantly, expanding in the US since the pandemic.

Still, Snowden indicated that he felt that this success is just the beginning for the Barstool Sportsbook app. As he mentioned, only a few US states had moved to legalize sports betting pre-pandemic — citing Pennsylvania, as well as New Jersey. Today, eight months since the beginning of the coronavirus pandemic, those numbers are changing.

Legal Sports Betting Is Exploding In The US

It’s quite likely that the landscape for legal sports betting will be dramatically different at the end of 2021, when the Barstool Sportsbook app intends to launch in each state where sports betting is legal. Since the onset of the pandemic, a significant number of states have dramatically altered preexisting gambling laws in the attempt to earn new revenue.

In states including California, Ohio, Louisiana, and Illinois, new laws have already been passed or are being passed regarding legal sports betting. Several additional states, such as Maryland, are adding new voting measures to November ballots for local voters to decide whether or not to legalize betting.

Motivations To Legalize Sports Betting

The coronavirus pandemic has been profoundly difficult for the American economy, as the US has suffered the greatest number of COVID-19-related deaths of any country in the world. Today, states around the country are eagerly seeking a means to earn additional revenue, as taxes or fees on legal gambling can contribute significantly to public funds.

Pushes to legalize sports betting in different states has come from a number of advocates, from local legislators — like Governor J.B. Pritzker in Illinois — to invested citizens, like former WNBA player and Maryland resident Marissa Coleman. Some betting companies, like DraftKings and FanDuel, have also thrown their weight behind these campaigns.

WynnBET sportsbook is expanding its reach across the US.

The company now has market access to seven new states.

WynnBET is already open for business in New Jersey and Colorado, and it will be launching in Michigan on Friday, Jan. 22. That will be Michigan’s first day of online sports betting.

But in addition to Michigan, Indiana is also on the list of states that WynnBET will be coming to in the near future.

WynnBET heads to Indiana

Indiana already has 10 different online betting apps, and WynnBET wants to join the party.

However, Wynn Resorts doesn’t own any casinos in Indiana. That presented a hurdle, since online sportsbooks have to partner up with a retail casino before they can launch in the state.

Wynn negotiated a partnership will Full House Resorts to satisfy that requirement. Full House runs Rising Star Casino in Indiana, which will become WynnBET’s new retail partner.

Barstool Sportsbook App Launch Time

That same deal gave the sportsbook market access in Colorado as well.

All things considered, the deal will give Rising Star some much-needed help in the online sportsbook department.

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The casino is already partners with BetAmerica, but the sportsbook has drastically underperformed in Indiana. Churchill Downs is even rebranding the company to TwinSpires for the sake of getting a fresh start.

SBK Sportsbook is also launching in Indiana as one of Rising Star’s partners. Between SBK and WynnBET, the casino might finally have the online presence in Indiana that it’s always wanted.

Barstool Sportsbook App Launcher

2021 brings new sportsbooks to Indiana

Six new sportsbooks opened for business in Indiana throughout 2020. All of these companies made their Indiana debuts last year:

• Caesars Sportsbook
• theScore Bet

It’s looking like 2021 will be another busy year for the state’s online market. WynnBET and SBK are not the only two companies on their way to the Hoosier State.

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Barstool Sportsbook will be making its online debut in Indiana sometime this year. The company already has a pair of retail sportsbooksoperating at Ameristar East Chicago and Hollywood Lawrenceburg.

Barstool Sportsbook Launch Date

888Sport is also heading to Indiana in 2021. The sportsbook will be Harrah’s Hoosier Park’s first online partner once it opens for business.

Barstool Sportsbook App Launch Dates

Indiana sports betting sets records

Indiana’s sports betting success is what’s attracting so many new companies to the state.

Hoosiers wagered over $1.7 billion on sports throughout 2020, and over $313 million during December alone. That was Indiana’s fourth-straight record sports betting month.

Those huge numbers have made Indiana one of the biggest sports betting markets in the country.

Barstool Sportsbook Pa

However, all of these new companies are also enticed by the state’s potential for online casinos. With a new push to legalize online gaming throughout the Hoosier State, 2021 could become the biggest year on record for Indiana’s gambling industry.